Source: Mlive – By Michael Wayland
DETROIT, MI- Jeep — known as Chrysler’s rugged, off-road sport utility vehicle brand — is evolving as executives look to globalize the historic brand.
The most recent piece of that evolution is Jeep’s new summer ad campaign featuring the Epic Records just-released song “Love Never Felt So Good” by Michael Jackson. The campaign is the brand’s first-ever summer ad campaign, and shows a different side of Jeep than we’ve seen in the past.
“Our brand and our vehicles really create a story that anybody can appreciate,” said Kim House, Jeep’s head of advertising, during a phone interview earlier this month. “These are vehicles that appeal to a broader, global, and I want to emphasize global audience.”
Chrysler, according to House, has ambitions to expand the fourth-month campaign, which includes four 30-second television commercials, to markets outside of the U.S.
Overall, the campaign introduces the…
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