Archive for May, 2014
Source: Mlive – By Michael Wayland
DETROIT, MI- Jeep — known as Chrysler’s rugged, off-road sport utility vehicle brand — is evolving as executives look to globalize the historic brand.
The most recent piece of that evolution is Jeep’s new summer ad campaign featuring the Epic Records just-released song “Love Never Felt So Good” by Michael Jackson. The campaign is the brand’s first-ever summer ad campaign, and shows a different side of Jeep than we’ve seen in the past.
“Our brand and our vehicles really create a story that anybody can appreciate,” said Kim House, Jeep’s head of advertising, during a phone interview earlier this month. “These are vehicles that appeal to a broader, global, and I want to emphasize global audience.”
Chrysler, according to House, has ambitions to expand the fourth-month campaign, which includes four 30-second television commercials, to markets outside of the U.S.
Overall, the campaign introduces the…
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This statement by Michael Jackson should resonate through the spirit of each individual within his immense world-wide fanbase. This “gift to all the lovers in this world” the one reason why MJEstate keeps Michael Jackson relevant with the new generation of music listeners.
With the overwhelming positive media feedback from Xscape and it’s #1 status World-wide the “Number Ones” album has moved signifcantly up the charts as well as The Essential Michael Jackson album.
We feel there is no better way for first time or new generation of listeners to gain a introduction to Michael than buying these two albums. This ultimately proves the strategy of distributing his “best you’ve never heard” music to the world was a indeed an intelligent marketing…
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As with so many times before, Michael Jackson’s artistry and genius is again at center stage.
The last few weeks have been a whirlwind of promotion for Michael’s new album, XSCAPE – starting with the premiere of the album’s first single “Love Never Felt So Good” on the iHeart Music Awards, and continuing to the performance on the Billboard Awards Sunday night. These performances were the highlights of both shows and netted Michael the #1 album on the planet, the #1 spot on iTunes and Spotify and the #1 single/video on iTunes!
Michael’s music is also part of two worldwide advertising campaigns – Sony Mobile using “Slave To The Rhythm” and Jeep using “Love Never Felt So Good.” This is an incredible testament to the King of Pop! Our goal is to reach as many people as possible and to expand the community to include as many new fans as possible. Given all that has happened in these last few weeks, that goal has been accomplished. Everyone around the world is talking about Michael’s music and his achievements!
Our other goal is to use new and innovative ways to create entertainment on a grand scale that allows the world to experience Michael’s magic – something that reflects Michael’s love of spectacle and grandeur and his own desire to be a step ahead of others. The best entertainment is that which evokes “suspended disbelief”; it’s about entertainment, not reality. When David Copperfield makes an airplane disappear, the illusion is no less compelling because it is not real. No one will ever replace Michael Jackson, the King of Pop. And certainly no one can dance like the greatest entertainer who ever lived – not even an illusion. Michael’s music and spirit are immortal, and that has been proven again these last few weeks. In bringing Michael’s spirit to the stage, the entire world was reminded of Michael’s genius as a singer, a dancer, and an innovator who pushed the envelope.
We want to thank the MJ fan community for their continued support for Michael and wanted to take this opportunity to share some of the things that we are seeing and reading. The incredible visibility over the last few weeks as the world has celebrated the release of XSCAPE is amazing. We hope the fans are as thrilled as we are to see all of this promotion call attention to Michael’s music. Here are some of the highlights of the reaction to the Billboard performance. You will soon see the reaction to the first week sales of XSCAPE.
Good Morning America described the “history making spectacle” like this: “The technology wowed the audience…it was a bit of Michael magic…well done, indeed.”
Jackie Jackson said “It was like he was right here with us. I got teary eyed to see my brother up there. I thought he was there for real.”
Ludacris chimed in: “It sent chills down my spine.” Watch here: http://gma.yahoo.com/video/michael-jackson-takes-center-stage-123231754.html
This is what Twitter looked like when Michael Jackson segment aired on the Billboard Music Awards: https://vine.co/v/MH1WehPAzFn
This was the biggest audience that the Billboard Music Awards has enjoyed in 13 years. ABC, the network that carried the broadcast, won the night for most viewers. The highest viewership occurred between 9-10 p.m. – when Michael’s segment occurred.
LA Times says “Michael Jackson Thrills In Hologram Performance”: http://www.latimes.com/entertainment/music/la-et-ms-billboard-music-awards-20140519-story.html
E! Online thought it was “Incredible”: http://www.eonline.com/news/542973/michael-jackson-s-hologram-takes-the-2014-billboard-music-awards-stage-see-the-pic?cmpid=tweol-manual
German report describes the illusion like a “mirror of the real thing:” http://www.rtl.de/cms/news/rtl-aktuell.html
Diddy loved the experience:
Mark Cuban, owner of Dallas Mavericks instagrammed: He’s Baaaccck!
And from fans:
And all of this is in addition to the fact that Xscape is #1 in 50 countries; “Slave To The Rhythm” shot from #311 to #39 on the iTunes charts, and the album is currently #1 worldwide on Spotify as well.
Here is just a small taste of the worldwide press:
India gives Xscape The Bombay Flip Project Treatment: http://www.hollywoodreporter.com/news/michael-jacksons-love-never-felt-705543
Xscape in Italy: http://www.sorrisi.com/2014/05/15/michael-jackson-xscape/
Xscape in Macedonia: http://www.antenna5.com.mk/Charts/TopListi.aspx?mp2=9&lm=4&vt=f&mp=1
The press was delighted with Usher’s performance to “Love Never Felt So Good” at the iHeartMusic Awards at the beginning of the month:
The Jeep Commercial featuring “Love Never Felt So Good” is set to be the song of the summer:
“This is a unique collaboration with Epic Records and L.A. Reid, and the USA Basketball Team — together we are creating a new definition of summer,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “‘Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch…” – See more at: http://madamenoire.com/429656/jeeps-jackson-michael-jacksons-new-music-1-50-countries-new-car-campaign/#sthash.NdO9cm7D.dpuf
“Jeep Ads Bop To Michael Jackson Track”: http://www.usatoday.com/story/money/cars/2014/05/11/michael-jackson-jeep/8969697/
“Michael Jackson Unreleased Song in Jeep Ads”: http://money.cnn.com/2014/05/08/autos/michael-jackson-jeep/
SiriusXM debuted an all-Michael Jackson channel: http://online.wsj.com/article/PR-CO-20140512-910108.html
And of course, you are all familiar with the worldwide campaign with Sony Mobile that launched promotions for the album:
And, then there have been, of course, the incredible events produced by you, the fan clubs. Those celebrations have been invaluable, and we love seeing reports, photos, videos, and updates from those activities.
Let’s continue to celebrate Michael’s music.
The Official Online Team of The Michael Jackson Estate™